THE FOUND GENERAL is a curated online shop celebrating creativity, craftsmanship, and individuality. It offers unique, handmade pieces—from art and apparel to home décor—crafted by independent artisans and small makers. Each item is chosen for its authenticity, sustainability, and the story it tells. More than a store, it’s a creative community connecting people with meaningful, beautifully made goods.

To mark a new chapter, THE FOUND GENERAL refreshed its branding. The new logo blends Bauhaus-inspired design with symbolic storytelling. A custom wordmark features a stylized “F” and “O” forming a magnifying glass, symbolizing the search for rare finds. A gold star represents these treasures, while the curved “n” adds creative flair. The color palette conveys sophistication and authenticity, while paying homage to Bauhaus design and the brand’s artistic roots.